Built to Win
Sales Kick Off

Goals and Objectives

Western Digital’s 2025 sales theme was “Built to Win”. For their annual kick off conference, set in San Diego, they requested the main event visual to include a surfer to convey competitiveness and reference the coastal area.

The heavy, bold font gives the lockup a confident and assertive feel. The key graphic leverages their brand shape with the silhouette of a surfer positioned to transform the shape into an abstract wave barrel. Utilizing the negative space for the surfer silhouette gives the graphic a crisp and energizing feel. The watercolor splash invites the organic movement and refreshment of water.